The Michelin Building in Chelsea has been described as transitional between Art Nouveau and Art Deco. However it appears more like a blend of arts and crafts and Edwardian baroque clad in Art Deco tiles.

It represents the industrialisation and democratisation of culture in that it was built for the Michelin company who made tyres for bicycles, and were now starting to make them for motor cars; and the tiles were designed by Ernest Montaut, a leading poster artist.

Described as the finest Art Deco building in London is the former Ideal House built for the American Radiator Company by the American architect Raymond Hood, in Great Marlborough Street.

Its colouring follows that of its American parent building, black with gold trimmings to symbolise coal and flames - central heating being coal fired at the time. He also finished the top of the building with a slightly recessed storey with oriental decoration.

A final example are the tube stations on the Piccadilly Line which speeded up the growth of London suburbs westward. The blocky brick buildings are clearly influenced by Dudok, with some Amsterdam school add-ons like the lantern at Osterley Park.

They represent industrialisation in several ways, most obviously by serving new industry along the A40 and at Park Royal, but also being an engineering undertaking. The designs evolved by Charles Holden and Frank Pickering for the different tube lines represent mass production and branding for mass consumption - like the contemporary Burtons and Woolworths stores.